Scaling Agentic AI & Web3.

Zero1 Labs was building at the intersection of decentralized AI and Web3, a complex narrative that needed to reach both AI-native and DeFi audiences, while driving real capital into the protocol.

Led end-to-end marketing including content strategy across X and TikTok, KOL and creator onboarding, and ecosystem partnerships aligned with DeFi and AI communities. Built a consistent narrative that made the protocol's vision legible to a broad but targeted audience.

Protocol TVL grew to $20M+, driven by community trust, staking campaign activations, and sustained ecosystem visibility.

Katana Inu needed to grow beyond its existing base, acquire new community members, and establish itself as a credible GameFi brand with real ecosystem weight.

Designed and executed a multi-layered growth strategy, a Fall 2024 seasonal campaign that drove 40%+ new member acquisition, a limited edition in-game character NFT collection, and co-marketing partnerships with in-game characters for BabyDoge, Turbo, IMX, Creo, Polygon, Pepe, and Avalanche.

Community reach expanded 80%. 200+ partner projects coordinated across multiple chains.

Launching a new decentralized AI token in a crowded market required sharp positioning, community momentum, and a launch execution that could convert attention into capital.

Owned end-to-end GTM strategy for SHIZA AI, an autonomous agent platform supporting 200+ integrations and 24/7 automated workflows. Led content positioning across X and Telegram, building a narrative around agent ownership and the post-agentic era. Architected community engagement infrastructure through structured campaigns and launch activations. Drove the $SHIZA token launch on SOAR while managing ongoing product marketing for the agentic platform itself including use-case education, integration storytelling, and AI-native audience building.

500–600% ROI at peak token launch. Community engagement grew 40%+ in the first 90 days. Ongoing: building the GTM engine for a category-defining agentic AI platform at the frontier of the post-agentic economy.

EFU Life needed to expand insurance awareness beyond its existing urban base and reach mass-market audiences across Pakistan — a traditionally underinsured population with low digital touchpoints and high friction toward financial products.

Architected and executed the "Choti Rakam Bara Kamal" nationwide roadshow — a city-by-city activation programme rolled out across 50+ cities. Managed end-to-end campaign delivery including agency coordination, budget oversight, ATL/BTL production, and on-ground activation logistics. Ran parallel digital and event channels to build brand credibility and convert awareness into action.

Generated 50,000+ leads across the campaign. Delivered one of EFU Life's largest ground-level demand generation drives, establishing a repeatable playbook for mass-market financial product marketing.